Marketing Manager DACH

Responsibilities

• From a marketing point of view you create action plans for our wholesale and distribution, strategy, product positioning, project development support, etc. You align your actions with the sales and internal and external stakeholders as required. 
• Through close collaboration with sales & customers you develop
  • A profound understanding of the flooring market in the region (route to market, customer segments, competition, etc.
  • A yearly marketing strategy & action plan (both B2B and B2C oriented)
• You manage the marketing budget assigned for these activities & always drive ROI.
• In this role you ensure presence and exposure of all Unilin brands on the right online and offline channels. You are also responsible for local PR with a focus on press, new channels and collabs.  
• Together with your colleague you closely monitor existing local initiatives and look for creative opportunities and alternatives. 
• You link measurable KPI’s to the marketing activities to demonstrate the effectiveness of our marketing actions on sales and the brands. 
• You are responsible for creating and developing marketing support and material, online as well as offline (brochures, flyers, website, social media, …). 

Who are you?

• You are an experienced marketeer in a BtoBtoC environment (min. 5-10 years experience). 
• You are familiar with marketing planning, content marketing, omni-channel communication, market research marketing campaigns, PR activities, etc. 
• With your positive mindset and can do attitude you take initiative and think in a solution oriented way. 
• Through your helicopter view, you are able to manage different stakeholders.
• Thanks to your mature personality, you work can work independently as well as in a team. 
• You communicate fluently in English.

Unilin is a fast-growing, profitable and bustling group that is active internationally. Innovation is our driving force. Investing in people, technology and sustainable entrepreneurship is characteristic of our culture.

Unilin thrives thanks to a team of colleagues that pride themselves on professionalism and entrepreneurship.

In exchange for your expertise, creativity and dynamism, Unilin offers an attractive salary supplemented with fringe benefits, career opportunities, challenges abroad and a wide range of training options.

Unilin is a worldwide leader in interior design and construction materials. Our floors, (decorative) panels, insulation solutions and technologies can be found in the homes and workplaces of millions of people and public spaces around the world.
Our team of 8600 passionate employees across 105 locations in multiple countries aims to improve people's quality of life by launching new innovations and constantly pushing boundaries. Our commitment to excellence and extensive know-how enable us to make beautiful, sustainable products of the highest quality. And our efforts are rewarded: together we realised a €3.1 billion turnover in 2022. We are also proud to be a part of Mohawk Industries, the global market leader in flooring with a $11.6 billion turnover and 41,000 employees.